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Case Study: Agway Social Media Strategy

Eager to learn how Agway is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Agway.

Continue reading to find out!



Agway is a renowned agricultural cooperative that provides extensive services to farmers, homeowners, and pet owners. With its headquarters in Syracuse, New York, Agway operates primarily in the United States and is dedicated to meeting the needs of its customers in the agricultural and home improvement sectors.

Before: The Challenges of Social Media Marketing

Agway has successfully utilized social media platforms to engage with its target audience and build a strong online presence. By leveraging social media, the company has effectively communicated its offerings and values to a diverse range of clients.


After: Agway's Successful Social Media Strategy

One commendable aspect of Agway's social media strategy is its emphasis on valuable content. The company consistently shares informative posts, tips, and tutorials on various agricultural practices and lawn care, catering to the interests and needs of its clients. By providing relevant and engaging content, Agway establishes itself as a reliable source of information and expertise in the industry.


Furthermore, Agway excels at creating a sense of community on social media platforms. The company actively encourages user-generated content and shares customer testimonials, fostering a sense of trust and credibility among its followers. This approach helps in establishing positive relationships with customers and encourages them to become brand ambassadors.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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