Case Study: Agricultural Bank of China Social Media Strategy

Eager to learn how Agricultural Bank of China is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Agricultural Bank of China.

Continue reading to find out!

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Agricultural Bank of China (ABC) is one of the largest commercial banks in China, catering primarily to the agricultural sector. With its headquarters based in Beijing, ABC operates in more than 30 provinces and cities across the country.

Before: The Challenges of Social Media Marketing

1) Introduction:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Agricultural Bank of China's Successful Social Media Strategy

ABC's primary focus is on serving farmers, rural residents, and agriculture-related businesses, offering a wide range of financial products and services to meet their unique needs. Its commitment to supporting the agricultural sector has made it a trusted and respected institution among its target clientele.


2) Social Media Success:

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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