Case Study: Agrana Social Media Strategy
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Introduction
Agrana is a multinational company with headquarters in Vienna, Austria. It operates in over 55 countries and is primarily involved in the production of fruit preparations, starch, and sugar. Agrana caters to clients in various industries, including food and beverages, dairy products, and the pharmaceutical sector.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Agrana has adopted several commendable strategies. Firstly, the company maintains an active presence on multiple social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. By doing so, Agrana is able to effectively reach and engage with a wider audience.
After: Agrana's Successful Social Media Strategy
Secondly, Agrana utilizes social media to share relevant and valuable content with its followers. This includes updates on new product launches, industry trends, and informative articles. By providing useful information, Agrana positions itself as a knowledgeable and trusted resource for its clients and potential customers.
Conclusion
Moreover, Agrana actively interacts with its audience by responding to comments, messages, and inquiries in a timely manner. This demonstrates the company's commitment to customer service and fosters a positive relationship with its online community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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