Case Study: Advanced Drainage Systems Social Media Strategy
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Introduction
Advanced Drainage Systems (ADS) is a leading provider of water management solutions, specializing in innovative products for the construction, agricultural, and residential markets. With headquarters in Hilliard, Ohio, ADS operates in multiple countries including the United States, Canada, Mexico, and various European nations. Their wide range of clients includes engineers, contractors, farmers, and homeowners, all seeking efficient and sustainable water management solutions.
Before: The Challenges of Social Media Marketing
On social media, Advanced Drainage Systems has implemented a well-rounded marketing strategy that effectively engages with their audience and showcases their expertise in the industry. Here are some of the key aspects of their social media efforts:
After: Advanced Drainage Systems's Successful Social Media Strategy
1. Educational content: ADS utilizes social media platforms to share informative content, such as tutorial videos, infographics, and blog posts. By providing valuable insights and practical advice, they establish themselves as a trusted authority in the field of water management.
Conclusion
2. Customer engagement: The company actively interacts with their followers by responding to comments, messages, and inquiries. This level of engagement not only improves customer satisfaction but also helps ADS understand customer needs and preferences, further refining their products and services.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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