Case Study: adesso SE Social Media Strategy
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Introduction
Adesso SE is a German-based IT consulting company, headquartered in Dortmund, Germany. With additional offices in several countries, including the Netherlands, Switzerland, Austria, and Turkey, adesso SE caters to a diverse range of clients in various industries, including finance, healthcare, insurance, and public sector organizations.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, adesso SE has adopted several effective strategies to engage with its target audience and solidify its online presence.
After: adesso SE's Successful Social Media Strategy
Firstly, the company actively utilizes platforms like LinkedIn, Twitter, and Facebook to share valuable insights, thought leadership articles, and industry news. By consistently providing relevant and informative content, adesso SE establishes itself as a trusted source of information in the IT consulting sector.
Conclusion
Secondly, adesso SE actively encourages employee advocacy on social media channels. This approach allows employees to share company updates, achievements, and professional insights, thereby amplifying the brand's reach and credibility.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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