📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Adecco Social Media Strategy

Eager to learn how Adecco is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Adecco.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Adecco is a global human resources solutions provider that operates in over 60 countries, with its headquarters based in Zurich, Switzerland. As one of the leading companies in the industry, Adecco aims to address the needs of clients looking for talent acquisition and workforce management solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Adecco has implemented several effective strategies to engage with its target audience and promote its services. Firstly, the company leverages various social media platforms such as Facebook, Twitter, and LinkedIn to build a strong online presence. By maintaining active profiles on these platforms, Adecco is able to reach a wider audience and showcase its expertise in the HR field.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Adecco's Successful Social Media Strategy

Furthermore, Adecco consistently shares valuable content on its social media channels. This includes industry insights, tips for job seekers, and success stories from clients and candidates. By providing relevant and helpful information, Adecco positions itself as a thought leader in the HR industry and fosters engagement with its followers.

Conclusion

Moreover, Adecco actively interacts with its audience by responding to comments, messages, and inquiries in a timely manner. This helps to build trust and establish a strong connection with potential clients and job seekers. Adecco also recognizes the importance of visual content and often incorporates appealing graphics, images, and videos into its social media posts to increase engagement and grab the attention of its audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video