Case Study: Adaro Energy Social Media Strategy

Eager to learn how Adaro Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Adaro Energy.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Adaro Energy is a leading integrated energy company based in Indonesia. With its headquarters in Jakarta, it operates in multiple countries, including Indonesia, Australia, and Singapore. Adaro Energy primarily caters to clients in the energy sector, providing coal mining and trading, mining services, and power generation.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Adaro Energy has deployed several effective strategies. Firstly, they maintain a strong presence on various social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. This enables them to engage with a wide range of audiences, including industry professionals, investors, and the general public.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Adaro Energy's Successful Social Media Strategy

In addition, Adaro Energy utilizes these platforms to share relevant and informative content. They regularly post updates about their projects, sustainability initiatives, and industry insights. By doing so, they not only establish themselves as a credible source of information but also enhance their brand image as a responsible and sustainable energy company.


Another commendable aspect of Adaro Energy's social media marketing strategy is their active engagement with their audience. They promptly respond to queries, comments, and messages from users, thereby fostering a sense of community and building trust with their stakeholders. This level of engagement helps them establish strong and lasting relationships with their target audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video