📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Adani Ports & SEZ Social Media Strategy

Eager to learn how Adani Ports & SEZ is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Adani Ports & SEZ.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Adani Ports & SEZ is a leading Indian multinational company engaged in the development, operation, and management of ports, logistics, and special economic zones. With its headquarters in Ahmedabad, Gujarat, the company operates in various countries including India, Australia, Bangladesh, and Sri Lanka. Adani Ports & SEZ caters to a wide range of clients including exporters, importers, manufacturers, and other businesses involved in trade and logistics.

Before: The Challenges of Social Media Marketing

On social media, Adani Ports & SEZ has established a strong presence by effectively utilizing various platforms to connect with its audience. The company regularly shares informative content related to ports, logistics, and trade, keeping its followers well-informed about the industry trends and updates. By doing so, it positions itself as a thought leader and industry expert, gaining credibility in the market.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Adani Ports & SEZ's Successful Social Media Strategy

Furthermore, Adani Ports & SEZ actively engages with its audience by responding to queries, comments, and feedback on social media platforms. This not only helps in building trust and rapport with customers but also demonstrates the company's commitment to providing top-notch customer service. The company also showcases its achievements, growth, and development projects through visually appealing posts, videos, and infographics, attracting the attention of its target audience.


While Adani Ports & SEZ's social media marketing strategy is commendable, there are areas that could be improved. Firstly, the company could consider diversifying its content by incorporating more user-generated content or customer testimonials to add a personal touch to its social media presence. This can help in building a stronger sense of community and loyalty among its followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video