📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Ace Hardware Social Media Strategy

Eager to learn how Ace Hardware is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ace Hardware.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Ace Hardware is a leading global retailer that specializes in home improvement products and services. With its headquarters in Oak Brook, Illinois, Ace Hardware operates in more than 60 countries, including the United States, Canada, and Mexico. It caters to a diverse clientele, ranging from DIY enthusiasts to professional contractors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Ace Hardware excels in numerous ways. Firstly, the company effectively utilizes various social media platforms to engage with its audience and promote its products. Through engaging content and informative posts, Ace Hardware creates a sense of community, encouraging customers to actively participate in conversations.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ace Hardware's Successful Social Media Strategy

Secondly, Ace Hardware's social media strategy includes showcasing user-generated content. By featuring pictures and testimonials from satisfied customers, they build trust and credibility among their online community. This approach not only provides social proof but also serves as free advertising by leveraging loyal customers as brand ambassadors.

Conclusion

Moreover, Ace Hardware effectively utilizes social media to promote exclusive deals and discounts. By offering special promotions tailored specifically for their social media followers, they incentivize customers to stay connected and engaged. This strategy helps drive online and in-store sales and keeps customers coming back.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video