Case Study: Accuray Social Media Strategy

Eager to learn how Accuray is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Accuray.

Continue reading to find out!

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Accuray is a global medical technology company known for its innovative radiation treatment solutions. Headquartered in Sunnyvale, California, Accuray operates in multiple countries, including the United States, Europe, and Asia. The company primarily serves healthcare providers, offering them advanced radiation therapy systems to provide personalized cancer treatments for their patients.

Before: The Challenges of Social Media Marketing

On social media, Accuray has implemented an effective strategy to engage with its audience and showcase its expertise in the field of radiation treatment. Here are some of the positive aspects of their social media marketing approach:

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After: Accuray's Successful Social Media Strategy

Firstly, Accuray actively shares educational content to inform and educate its followers. Their posts often include articles, videos, and infographics that explain the benefits and advancements of radiation therapy. By providing valuable information, they establish themselves as a reliable source of knowledge for both healthcare professionals and patients.


Secondly, the company regularly highlights success stories and patient testimonials. This approach humanizes their brand and demonstrates the positive impact their products have on individuals fighting cancer. By sharing these stories, Accuray inspires hope and fosters a sense of community among their social media followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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