Case Study: Accenture Social Media Strategy
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Introduction
Accenture is a global professional services company, with headquarters located in Dublin, Ireland. Operating in more than 200 cities across 120 countries, Accenture caters to a diverse range of clients, including Fortune Global 500 companies, government agencies, and non-profit organizations.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Accenture has successfully leveraged various platforms to enhance its brand image and engage with its audience. Through its active presence on platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, the company showcases its expertise and thought leadership in the field of technology, consulting, and strategy.
After: Accenture's Successful Social Media Strategy
One of the key strengths of Accenture's social media marketing strategy is its commitment to sharing valuable content. The company regularly publishes informative articles, case studies, and industry insights on its social media channels. By providing useful and relevant content, Accenture positions itself as a trusted advisor and resource for its clients and target audience.
Conclusion
In addition to content sharing, Accenture effectively utilizes social media to showcase its corporate social responsibility efforts. The company highlights its initiatives related to sustainability, diversity and inclusion, and ethical business practices. By doing so, Accenture not only builds a positive brand image but also establishes its commitment to making a positive impact on society.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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