📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Accenture Social Media Strategy

Eager to learn how Accenture is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Accenture.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Accenture is a global professional services company, with headquarters located in Dublin, Ireland. Operating in more than 200 cities across 120 countries, Accenture caters to a diverse range of clients, including Fortune Global 500 companies, government agencies, and non-profit organizations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Accenture has successfully leveraged various platforms to enhance its brand image and engage with its audience. Through its active presence on platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube, the company showcases its expertise and thought leadership in the field of technology, consulting, and strategy.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Accenture's Successful Social Media Strategy

One of the key strengths of Accenture's social media marketing strategy is its commitment to sharing valuable content. The company regularly publishes informative articles, case studies, and industry insights on its social media channels. By providing useful and relevant content, Accenture positions itself as a trusted advisor and resource for its clients and target audience.

Conclusion

In addition to content sharing, Accenture effectively utilizes social media to showcase its corporate social responsibility efforts. The company highlights its initiatives related to sustainability, diversity and inclusion, and ethical business practices. By doing so, Accenture not only builds a positive brand image but also establishes its commitment to making a positive impact on society.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video