Case Study: Abcam Social Media Strategy

Eager to learn how Abcam is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Abcam.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Abcam is a leading life sciences company that is headquartered in Cambridge, United Kingdom. With a global presence, it serves clients in over 130 countries, providing high-quality research tools to scientists, academia, and biotech companies.

Before: The Challenges of Social Media Marketing

Abcam's social media marketing strategy focuses on engaging with its target audience by delivering valuable content and building a strong online presence. The company effectively utilizes various social media platforms to connect with its customers, share scientific knowledge, and promote its products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Abcam's Successful Social Media Strategy

On social media, Abcam actively shares informative articles, research findings, and industry updates to keep its audience well-informed. They also provide educational resources, such as webinars and tutorials, to assist researchers in their work. By offering this valuable content, Abcam positions itself as a trusted source and fosters brand loyalty among its target audience.


Abcam excels at leveraging user-generated content and engaging with customers through social media. They encourage scientists to share their research and discoveries using the hashtag #AbcamDiscovery. By showcasing scientists' work and acknowledging their contributions, Abcam creates a sense of community and involvement. This strategy not only increases brand visibility but also strengthens relationships with its customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video