📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: ABC-Mart Social Media Strategy

Eager to learn how ABC-Mart is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for ABC-Mart.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

ABC-Mart is a globally recognized footwear retailer with headquarters in Tokyo, Japan. Established in 1985, the company has expanded its presence to several countries, including Japan, the United States, South Korea, and Taiwan. ABC-Mart predominantly caters to consumers who seek high-quality, fashionable footwear at affordable prices.

Before: The Challenges of Social Media Marketing

On social media, ABC-Mart demonstrates an effective marketing strategy that engages its target audience and promotes its brand image. With a strong online presence, the company successfully portrays itself as a reputable retailer in the footwear industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: ABC-Mart's Successful Social Media Strategy

One notable aspect of ABC-Mart's social media marketing is its emphasis on visual content. The company utilizes platforms like Instagram and Facebook to showcase its latest shoe collections, providing potential customers with a visually appealing and interactive shopping experience. By featuring stunning product images, ABC-Mart effectively captures the attention of its followers and entices them to explore their offerings.

Conclusion

Additionally, ABC-Mart leverages influencer marketing to expand its reach and connect with a wider audience. Collaborating with popular fashion bloggers and influencers, the company taps into their large follower base, gaining exposure to new potential customers. By associating its brand with well-known personalities, ABC-Mart enhances its credibility and builds trust among consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video