Case Study: Abbott Laboratories Social Media Strategy

Eager to learn how Abbott Laboratories is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Abbott Laboratories.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Abbott Laboratories is a multinational healthcare company based in the United States, with its headquarters in Abbott Park, Illinois. With a presence in over 160 countries, Abbott serves a diverse range of clients, including individual consumers, healthcare professionals, and institutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Abbott Laboratories showcases several positive aspects. Firstly, the company effectively utilizes various social media platforms to engage with its target audience. Through interactive and informative content, Abbott establishes a strong online presence, keeping its followers informed about the latest advancements in healthcare and the company's products and services. This approach creates a sense of credibility and expertise, positioning Abbott as a trusted resource in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Abbott Laboratories's Successful Social Media Strategy

Moreover, Abbott Laboratories actively promotes corporate social responsibility on social media. The company emphasizes its commitment to social causes and community initiatives by sharing inspiring stories, participating in charitable events, and supporting healthcare education. This strategy not only enhances brand reputation but also fosters a positive and compassionate brand image among its audience.


While Abbott Laboratories has made commendable efforts in its social media marketing strategy, there are areas that could benefit from improvement. One such area is enhancing two-way communication. Although Abbott shares valuable content, they could further engage with their audience by actively responding to comments, questions, and concerns. By fostering dialogue and addressing individual inquiries, Abbott can build stronger relationships with its followers and demonstrate a customer-centric approach.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video