📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: A1 Telekom Austria Social Media Strategy

Eager to learn how A1 Telekom Austria is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for A1 Telekom Austria.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

A1 Telekom Austria is one of the leading telecommunication providers in Central and Eastern Europe. With its headquarters in Vienna, Austria, the company serves multiple countries including Austria, Bulgaria, Croatia, Serbia, Slovenia, and North Macedonia. A1 Telekom Austria primarily caters to both individual and business clients, offering a wide range of telecommunication services.

Before: The Challenges of Social Media Marketing

On social media, A1 Telekom Austria has effectively utilized various platforms to engage with its audience and promote its services. One notable strategy is their consistent and active presence on popular platforms such as Facebook, Twitter, and Instagram. By maintaining an up-to-date and informative social media presence, they are able to provide their clients with timely news, product updates, and customer support.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: A1 Telekom Austria's Successful Social Media Strategy

Furthermore, A1 Telekom Austria frequently creates engaging and interactive content, such as contests and giveaways, to encourage user participation and increase brand awareness. This approach helps them connect with their audience on a personal level and build a loyal customer base. By leveraging user-generated content and sharing customer testimonials, they also showcase the positive experiences of their clients.

Conclusion

However, despite their effective social media efforts, there are still areas that A1 Telekom Austria can improve upon. Firstly, they could benefit from diversifying their content formats to include more video content and live streaming. This would not only make their social media presence more dynamic but also cater to the preferences of users who prefer consuming visual content. Additionally, they could engage more actively with influencers and industry experts to expand their reach and credibility online.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video