Case Study: 2U Social Media Strategy
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Introduction
2U is a leading educational technology company that partners with top-tier universities to offer online degree programs. With headquarters in Maryland, USA, 2U operates in several countries, including the United States, United Kingdom, Australia, and South Africa. The company's main focus is addressing the needs of working professionals seeking to advance their education and career prospects.
Before: The Challenges of Social Media Marketing
In terms of their social media marketing strategy, 2U has implemented several successful practices. Firstly, they have a strong presence across various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a wide range of potential clients and engage with their target audience effectively.
After: 2U's Successful Social Media Strategy
Secondly, 2U leverages social media to showcase the success stories and achievements of their students. By highlighting real-life examples of individuals who have benefitted from their online degree programs, 2U effectively demonstrates the value and impact of their offerings. This social proof helps to build trust and credibility among their target audience.
Conclusion
Furthermore, 2U actively engages with their community on social media by sharing relevant and informative content. They regularly post articles, blog posts, and videos that provide insights and useful tips related to education, career development, and industry trends. This approach positions 2U as a thought leader in the education space, fostering ongoing engagement and interaction with their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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