Case Study: 2U Social Media Strategy

Eager to learn how 2U is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for 2U.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


2U is a leading educational technology company that partners with top-tier universities to offer online degree programs. With headquarters in Maryland, USA, 2U operates in several countries, including the United States, United Kingdom, Australia, and South Africa. The company's main focus is addressing the needs of working professionals seeking to advance their education and career prospects.

Before: The Challenges of Social Media Marketing

In terms of their social media marketing strategy, 2U has implemented several successful practices. Firstly, they have a strong presence across various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. This allows them to reach a wide range of potential clients and engage with their target audience effectively.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: 2U's Successful Social Media Strategy

Secondly, 2U leverages social media to showcase the success stories and achievements of their students. By highlighting real-life examples of individuals who have benefitted from their online degree programs, 2U effectively demonstrates the value and impact of their offerings. This social proof helps to build trust and credibility among their target audience.


Furthermore, 2U actively engages with their community on social media by sharing relevant and informative content. They regularly post articles, blog posts, and videos that provide insights and useful tips related to education, career development, and industry trends. This approach positions 2U as a thought leader in the education space, fostering ongoing engagement and interaction with their followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video