Case Study: 111, Inc. Social Media Strategy

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111, Inc. is a global healthcare platform company that provides integrated online and offline services in China and the United States. With its headquarters in Shanghai, China, the company primarily addresses healthcare professionals and consumers.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, 111, Inc. has successfully leveraged various platforms to engage with its audience. One of the notable strengths of their strategy is their active presence and consistent content sharing. Through regular posts and updates, they keep healthcare professionals and consumers informed about the latest products, services, and industry trends. By providing valuable and relevant information, 111, Inc. establishes itself as a trusted source in the healthcare sector.

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After: 111, Inc.'s Successful Social Media Strategy

Furthermore, the company actively engages with its audience by encouraging user-generated content. By creating opportunities for customers to share their experiences and feedback, 111, Inc. fosters a sense of community. This approach not only enhances customer loyalty but also generates organic word-of-mouth marketing.


In terms of improvement, 111, Inc. could focus on enhancing their visual content strategy. Incorporating more eye-catching images, videos, and infographics can help attract and retain the attention of their social media followers. Additionally, they could benefit from diversifying their content formats to include more interactive elements such as polls, quizzes, or live streams. By employing these tactics, they can further boost engagement and make their social media channels more interactive and entertaining.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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