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Your Guide on How to Turn Your Employees into Brand Advocates

Your Guide on How to Turn Your Employees into Brand Advocates

Perfect for a 3 minute break  •  Written by 
Avatar picture of Camilla Brambilla Pisoni

In today’s world of online research and social media platforms, your target audience has a mind-blowing number of choices. Whatever it is you’re selling, people are a simple Google search away from finding your competitor. Find out here how to leverage your best asset, aka your employees, and always be ahead of your competition.

employees as brand advocates

It doesn’t matter if we’re talking about complex SaaS solutions for invoicing and book-keeping, backend solutions for e-commerce sellers, or top-quality cat and dog food, in both B2C and B2B, people are swamped with promotional messages:

  • Youtube videos are an endless stream of 15-second bits interrupted by ads,

  • Social media platforms are a carousel of promotional posts and copywriting gimmicks,

  • Even Google searches are an exercise in scrolling past paid placements.

The problem with all of this is that consumers don’t believe any of it anymore.

Everyone’s in on the fact that brand messages and ads are transactional — it’s the company saying, “we’re showing/telling you this because we want you to buy something from us.”

Naturally, people are resistant to that.

Nearly two-thirds of consumers don’t trust most of the brands they do business with1.

However, they do trust other people, especially those whom they view as their peers:


That’s where employee advocacy comes in!

Employee advocacy is defined as the promotion of an organization — its brand, its products, and services — by its employees.

Thanks to social media platforms, it’s especially important today when employees are connected to more people than ever.

In our employee advocacy guide, you will learn:

  • What is employee advocacy,
  • Why is employee advocacy important,
  • How to get your employees to buy into your advocacy program,
  • 7 must-have features of employee advocacy platforms
  • 5 real-life examples of social employee advocacy campaigns,
  • How to reward your employee advocates,
  • How to measure the success of your employee advocacy program.


So instead of spending money on ads that no one believes anyway, turn your employees into brand advocates to raise brand awareness and spread the word about your offers, company culture, and any news that you might have.


If you wanna know more...

1 Edelman Brand Trust Survey