In today’s interconnected world, consumers are constantly weighing their options - whether they are surfing, watching videos, doing research, or interacting on social media, they are consistently bombarded with brand messaging.
Getting through the clutter is more difficult than ever. That is why advocacy is such a driving force when it comes to lead generation, awareness building, and, ultimately, sales. In essence, brand advocacy can improve every single facet of your business.
1. Why Does It Matter To Get Through The Clutter?
Because researchers have shown, time and time again, that consumers make their business talk online.
They trust people more than they trust brands - actually, 88% of them trust online reviews as much as personal recommendations!
To get what they need from you, consumers need to see you on social media sites. But, there’s a caveat - they don’t want to hear from your corporate accounts. They want to hear from your people - customers, partners, and others.
That’s where your employees step in.
They are a powerful asset and it’s often to the detriment of the company that they are overlooked in your content strategy. With their help, you can easily spread your brand’s story and vision on social media sites.
2. Customer Advocacy Or Employee Advocacy?
Why not both?
Customer advocacy is hard work. It requires you to get your customers on board, to keep them happy, encourage them to participate, create, and share. One wrong move and they’re out the door. Despite being so delicate to recruit and manage, customer advocates bring enormous business benefits to your brand.
But, why not go after the low hanging fruit as well?
Your employees have a big incentive to be your advocates - your company is their place of work and what benefits you, benefits them as well. Most of the time, employee advocacy is already happening in companies, regardless of whether it’s being managed or not:
- 1) 47% of employees are already communicating with customers in an online environment by answering questions, sticking up for the company, or through other activities.
- 2) 50% of them are sharing pictures, videos and other content even when not encouraged by the company they work for (can be dangerous if there are no posting guidelines).
If you want to do customer and employee advocacy programs at the same time, you’re going to need the tools that are going to help you accomplish the task.
Most advocacy platforms are geared toward one type of advocacy, completely sidestepping the other and forcing companies to spend additional human resources and money managing two sides of the same coin separately.
Only rare advocacy platforms allow you to harness the potential of both groups and use their powerful synergy to reach even more potential customers with unique and trustworthy messages that will convince them to choose you.
3. 6 Ways How Employee Advocacy Adds Value To Your Business
Your employees are an existing resource that can be further utilized to benefit your company. The cost of starting and managing an employee advocacy program is significantly lower than the cost of launching an advocacy program with customers.
However, it still delivers impressive results:
1. Online Reputation Management
6 out of 10 employees will go out of their way to defend their employer to friends, family, and online connections. With careful management, you could easily bump that number even higher.
2. Online Content Creation and Distribution
Your employees can create meaningful content and distribute it over social media cheaper than you ever could.
3. Sales Boost
With just a 12% increase in employee advocacy, you could easily double your sales. Attempting to do so through any other channel would cost a lot more.
4. Expanded Reach
Your potential reach grows with every employee advocate to include their social connections. This quickly surpasses what a company could hope to reach organically. In fact, around 90% of people you reach through your employees will be hearing about your brand for the first time.
5. Authenticity Boost
There’s nothing authentic in a corporate social media account. People trust people and authenticity is built one advocate at a time. When that happens, every message you put out there will be amplified by real, human voices.
6. Minimal Investment
Employee advocates are not looking for an extensive rewards program. Being already invested in the success of your company, they are looking for recognition, not rewards and a simple thank you will go a long way.
4. Tap Into Employee Advocacy and Leverage Them To Increase Awareness, Leads & Sales
A handful of good employee advocates can do wonders for your company. Once you start growing their numbers and managing their efforts, they can supercharge your marketing efforts and contribute tremendously to your bottom line.
All it takes is a little effort and coordination coupled with a lot of vision and drive to tap into your biggest resource - the human resource. Ambassify advocacy platform can help you along the way, allowing you to easily implement and execute employee advocacy goals. Start boosting social media awareness and engagement today and you will be seeing results astonishing tomorrow!
Want to know more? Check out our dedicated resource page on Employee Advocacy.
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