--- title: What Are the Benefits of Employee Advocacy? description: Discover why forward-thinking companies are switching to advocacy and how you tackle next-level growth and employer branding with it. image: https://blog.ambassify.com/hubfs/Blog_NEW_WhyisEAPopular_092021-04.png --- English - United States [![Ambassify Logo](https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://blog.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) - [Why Ambassify](https://get.ambassify.com/why-ambassify) - Use Cases - Product - [Plans](https://get.ambassify.com/pricing) - Resources - [Customer Stories](https://get.ambassify.com/customer-stories) - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences) - [Blog](https://blog.ambassify.com/blog) - [Ebooks](https://get.ambassify.com/resources/content-library) - [Webinars](https://get.ambassify.com/resources/webinars) - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples) - [Help Center](https://help.ambassify.com/en/) - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services) - Company - [About Us](https://get.ambassify.com/company/about-us) - [Partnerships](https://get.ambassify.com/company/partner) - [Contact Us](https://get.ambassify.com/contact) [Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score) [Call Us!](tel:0032460201203) English - United States # What Are the Benefits of Employee Advocacy? Perfect for a **5 minute** break •  Written on **October 07, 2021** by  [**Camilla Brambilla Pisoni**](https://blog.ambassify.com/blog/author/camilla-brambilla-pisoni-1) on October 1, 2024 ![Avatar picture of Camilla Brambilla Pisoni](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FCamilla-Brambilla-Pisioni.jpg/768.webp?resize=crop&cache=31536000) Forward-thinking companies are making the switch to employee advocacy every day. Turns out, what is making advocacy more and more popular is that it will help you tackle two of your biggest business problems: next-level growth and employer branding. In this article, we’ll deep-dive into all the ways advocacy can make the difference in your organziation. ![Camilla talking about benefits of employee advocacy](https://fast.wistia.com/embed/medias/luv3o4383h/swatch)   Many companies have exhausted every trick in the book and have reached a point where their current marketing strategy is no longer doing the trick. When you invest more and more of your marketing budget in the existing channels and tactics such as SEO and SEA still don't deliver the expected growth, pressure piles up, and you feel like you’ve reached an impasse.  If you’ve experienced this yourself, all the more reason for advocacy to be on your radar.  Increased **social media reach** and engagement, [enhanced employer branding](https://www.ambassify.com/employer-branding), and **reduced marketing costs** are only three of the benefits [employee advocacy](https://get.ambassify.com/employee-advocacy) can bring to your organization. ## Is your business ready for employee advocacy? Take the 5-minute Pulse and get your readiness score. See what's working, what's missing, and where the easy wins are — no demo required. [Get my score](https://pulse.ambassify.com) [Learn more](https://get.ambassify.com/employee-advocacy-assessment) I’d say advocacy is worth taking a look at, don’t you think? ## Employee advocacy can unlock next-level growth benefits ![benefits of employee advocacy](https://blog.ambassify.com/hs-fs/hubfs/Blog_NEW_WhyisEAPopular_092021-01%20(1).png?width=940&name=Blog_NEW_WhyisEAPopular_092021-01%20(1).png) As a marketing professional, reaching more people and connecting with them in order to attract more prospects and generate new leads can be a great challenge.  With social media platforms tightening [privacy policies](https://www.ambassify.com/blog/importance-of-employee-advocacy-with-rise-of-privacy) and restricting the organic reach of company posts, getting through to the right audience is quite an arduous job. Targeting people is something that you cannot attain as a company alone, you have to tap into your most resourceful asset: your employees. > Tackle two of your biggest business problems with advocacy: reaching next-level growth and amplifying your employer brand. To trust and connect with an authentic brand is what people are (maybe even unconsciously) looking for. And the only way to connect is through people. And this is why you need [advocacy](https://www.ambassify.com/employee-advocacy): taking advantage of your employees’ extensive networks to spread your content will [get your message to a whole new circle of reach](https://www.ambassify.com/blog/barcos-word-of-mouth-campaign) and create **next-level awareness** around your brand.  Remember that your employees are someone else’s ex-college buddy, best friend, family, relative, or friend of a friend, which is why their recommendation is perceived as more trustworthy than public ads paid for by faceless corporations.  ![34% of companies with employee advocacy programs report improved brand loyalty](https://blog.ambassify.com/hs-fs/hubfs/Blog_NEW_WhyisEAPopular_092021-10.png?width=940&name=Blog_NEW_WhyisEAPopular_092021-10.png) When your employees share company-related content, they profile themselves as thought-leaders and reliable advocates of the company — they become trusted advisors people want to listen to. As a matter of fact, more than 33% of early adopters of advocacy programs report **increased brand loyalty**. And that’s why extensive reach is a crucial step to reaching next-level growth.  ![17% of companies with employee advocacy programs report decreased marketing costs and higher conversion rates](https://blog.ambassify.com/hs-fs/hubfs/Blog_NEW_WhyisEAPopular_092021-09.png?width=940&name=Blog_NEW_WhyisEAPopular_092021-09.png) Almost **20%** of companies with a formal employee advocacy program report significantly **decreased marketing costs** while attaining some outstanding results.  Not only did employee advocacy get their message to a more engaged and interested audience, generate more marketable leads**,** and have a **higher conversion rate**, but it also helped them build credibility and authenticity around their brand. And you might want to thank your employees for that extra boost. ## Gaining employer brand benefits through advocacy ![Employee advocacy can help you gain employer branding benefits](https://blog.ambassify.com/hs-fs/hubfs/Blog_NEW_WhyisEAPopular_092021-02%20(1).png?width=940&name=Blog_NEW_WhyisEAPopular_092021-02%20(1).png)   Extensive organic reach is not by far the only step to achieving next-level growth. Building and strengthening your employer brand is another big part of it, and advocacy can help you achieve that too. Advocacy is a way to inspire other people — your people, aka your employees — to talk about your brand rather than having to do it yourself. When you let them share company-related content and their experience with the brand, they spread your work culture and present themselves as thought leaders and crucial members of your organization. And, guess what, it comes with **no marketing costs** associated with it. If you engage with your employees and gain their trust, they’ll want to share your messaging and spread your work culture. Having people spread your content and share your brand’s culture and products on social media can strengthen your **credibility**, enhance **authenticity** and profile your **employees as trusted advocates** who are passionate, competent, and vocal about what they do. ![79% of companies with employee advocacy programs report increased visibility and brand recognition](https://blog.ambassify.com/hs-fs/hubfs/Blog_NEW_WhyisEAPopular_092021-08.png?width=940&name=Blog_NEW_WhyisEAPopular_092021-08.png) Not only will you organically amplify your brand’s **work culture** and **attract** new and motivated **talent**, but you’ll be able to actively improve your **brand perception**, like the **65%** of companies with an advocacy program that report increased **brand recognition**. > Surpass conventional marketing, expensive branding and ineffective recruiting with advocacy. And we can assure you; this is only the start. There’s a whole hidden world of benefits and success and new ideas that advocacy can open up for you.  See for yourself all the features that make Ambassify stand out as the #1 tool to enable advocacy in your organization.  Join us for a 15-minute group demo and find out what the fuss is all about.   ## Is your business ready for employee advocacy? Take the 5-minute Pulse and get your readiness score. See what's working, what's missing, and where the easy wins are — no demo required. [Get my score](https://pulse.ambassify.com) [Learn more](https://get.ambassify.com/employee-advocacy-assessment) ## Related Blog Posts Not done reading yet? No problem, here are other things you might be interested in. - ![how to boost your employer brand through employee advocacy and employee engagement](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2FBLOG_NEW-01.png/768.webp?resize=auto&cache=31536000) ### Boost Your Employer Branding with Employee Engagement and Advocacy [Read more](https://blog.ambassify.com/blog/boost-employer-branding-with-employee-advocacy) - ![EVP communication](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FBlog_EVP_Communication-03-03.webp/768.webp?resize=auto&cache=31536000) ### Enhancing Employer Branding through Effective EVP Communication [Read more](https://blog.ambassify.com/blog/evp-communication) - ![why employees should contribute to your company content](https://vision.ambassify.eu/vision/image/https%3A%2F%2Fget.ambassify.com%2Fhubfs%2FBlog_images_2023-02.png/768.webp?resize=auto&cache=31536000) ### Why Employees Should Contribute to Your Company Content [Read more](https://blog.ambassify.com/blog/why-employees-should-contribute-to-your-company-content) ## Pulse shows you the gap. Ambassify helps you close it. Take the 5-minute Pulse assessment to see where your advocacy program stands today. Then book a demo to see how Ambassify gets you where you want to be. [Get Advocacy Score](https://pulse.ambassify.com) [Talk to an Expert](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [![Ambassify Logo](https://blog.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify-white.svg)](https://blog.ambassify.com/) ### Product [Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content Scheduling](https://get.ambassify.com/product/scheduling)[Gamification](https://get.ambassify.com/product/gamification) ### Useful pages [Testimonials](https://get.ambassify.com/testimonials)[Ambassify vs Haiilo](https://get.ambassify.com/ambassify-vs-haiilo)[Ambassify vs Sociuu](https://get.ambassify.com/ambassify-vs-sociuu)[Onboarding in Ambassify](https://get.ambassify.com/welcome-page)[Ambassify vs DSMN8](https://get.ambassify.com/ambassify-vs-dsmn8)[Ambassify vs Soworker](https://get.ambassify.com/ambassify-vs-soworker)[Tutorial Library](https://get.ambassify.com/tutorial-library)[Ambassify vs BeAmbassador](https://get.ambassify.com/ambassify-vs-beambassador)[Employee Advocacy ROI calculator](https://get.ambassify.com/employee-advocacy-roi-calculator)[Campaign Examples](https://get.ambassify.com/resources/employee-advocacy-examples)[Social Impact](https://get.ambassify.com/use-cases/employer-brand-social-impact)[Glossary](https://get.ambassify.com/glossary)[Corporate Branding](https://get.ambassify.com/use-cases/corporate-branding)[Employee Advocacy](https://get.ambassify.com/employee-advocacy)[State of Social Advocacy 2025](https://get.ambassify.com/resources/2025-report-on-the-state-of-social-advocacy)[Newsletter](https://get.ambassify.com/sign-up-for-our-newsletter)[Leader Advocacy (FR)](https://get.ambassify.com/fr/leader-advocacy)[Sitemap](https://get.ambassify.com/sitemap)[Social media impact](https://get.ambassify.com/show-the-business-impact-of-your-social-media-results)[Social Selling](https://get.ambassify.com/use-cases/social-selling)[Press](https://get.ambassify.com/press) ### Jobs [All Vacancies](https://get.ambassify.com/company/careers)[Spontaneous Applications](https://get.ambassify.com/company/vacancies/spontaneous-applications) ### Company [Contact Us](https://get.ambassify.com/contact)[Team](https://get.ambassify.com/company/about-us)[Become a Partner](https://get.ambassify.com/company/partner)[Legal Center](https://doc.ambassify.com/) ### Offices **Office Europe** Everselstraat 133 3580 Beringen, Belgium **Office APAC** 36 Carpenter Street Carpenter Haus, Singapore 059915 [Visit our Ambassify Facebook page](https://www.facebook.com/ambassify) [Visit our Ambassify X page](https://x.com/ambassify) [Visit our Ambassify LinkedIn page](https://www.linkedin.com/company/ambassify/) [Terms of Service](https://doc.ambassify.com/terms.html)[Privacy Policy](https://doc.ambassify.com/policy/privacy-controller.html)[Data Protection Policy](https://doc.ambassify.com/policy/data-protection.html)[Cookie Policy](https://doc.ambassify.com/policy/cookie-controller.html)[GDPR](https://doc.ambassify.com/gdpr.html) Cookie Settings English - United States © 2026 Ambassify ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Camilla Brambilla Pisoni", "url" : "https://blog.ambassify.com/blog/author/camilla-brambilla-pisoni-1" }, "dateModified" : "2024-05-06T14:24:30.689Z", "datePublished" : "2021-10-07T08:10:51.000Z", "headline" : "What Are the Benefits of Employee Advocacy?", "image" : [ "https://blog.ambassify.com/hubfs/Blog_NEW_WhyisEAPopular_092021-04.png" ], "mainEntityOfPage" : { "@id" : "https://blog.ambassify.com/blog/benefits-of-employee-advocacy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.ambassify.com/hubfs/Look-n-Feel/ambassify-without-baseline-positive.png" }, "name" : "Ambassify" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#place", "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Beringen", "addressRegion" : "Limburg", "postalCode" : "3580", "streetAddress" : "Everselstraat 133" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Beringen", "addressRegion" : "Limburg", "postalCode" : "3580", "streetAddress" : "Everselstraat 133" }, "alternateName" : "Ambassify", "duns" : "400750905", "email" : "support@ambassify.com", "foundingDate" : "2016-01-03", "knowsAbout" : "employee advocacy, employee engagement, employee branding", "legalName" : "Ambassify NV", "location" : { "@id" : "https://www.ambassify.com/#place" }, "logo" : { "@id" : "https://www.ambassify.com/#logo", "@type" : "ImageObject", "caption" : "Ambassify", "contentUrl" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png", "height" : "120", "inLanguage" : "en-US", "url" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png", "width" : "120" }, "name" : "Ambassify Employee Advocacy", "sameAs" : [ "https://www.facebook.com/ambassify/", "https://twitter.com/ambassify", "https://linkedin.com/company/ambassify", "https://instagram.com/ambassify", "https://www.youtube.com/ambassify" ], "url" : "https://www.ambassify.com", "vatID" : "BE0830870128" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Ambassify", "publisher" : { "@id" : "https://www.ambassify.com/#organization" }, "url" : "https://www.ambassify.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.ambassify.com/#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.ambassify.com/#organization" }, "dateModified" : "1777988361718", "datePublished" : "2016-01-03T12:09:10+00:00", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://www.ambassify.com/#website" }, "name" : "Ambassify | Employee Advocacy Platform", "url" : "https://www.ambassify.com/" } ```