The Affiliate campaign is a clever way to track the individual impact of your advocates sharing content across your social networks, and a great way to identify those members of your workforce who really go the extra mile to share your company-branded content. In this post, we’ll go in-depth into how these work, where to use them, and offer our own example of how the Ambassify team uses these campaigns on a regular basis.
What are Affiliate Campaigns?
Simply put, the Affiliate campaign enables you to share a specific content piece with your community that contains an individual tracking link unique to each member of your Ambassify community. This link allows you to track the number of clicks and interactions the content piece receives. As a result, you receive tangible data on which member of your community generated the most amount of impact by sharing your content.
How are Affiliate Campaigns used by Ambassify customers?
Our customers use the Affiliate campaign in lots of creative ways! Some use it to promote new products or services and monitor new leads or sales generated by their workforce by linking the campaign to their CRM system. Others use this campaign to spread the word about new vacancies and track the applicants received via their own employee networks. This enables companies to reward employees for being the first point of contact for a new hire. Another use case is promoting company events, where the number of participants or tickets sold via the links of specific employees can be measured!
Curious about how to integrate an Affiliate campaign with Hubspot? Click here
If you’d like to know more about syncing an Affiliate campaign with Salesforce: Click here.
How the Ambassify team uses this campaign internally
At Ambassify we utilize this campaign every time we run a webinar to monitor the individual impact each team member has in generating new subscribers. When this campaign was first introduced, we wanted to test the impact of generating subscribers via the teams' social networks and compare the results vs the traditional method of using paid advertising via social media networks. We set the goal of generating 100 subscribers in total for the webinar within a two-week period. We exceed this goal and the results of the campaign were as follows:
38% of subscribers signed up via our Affiliate campaign, all generated from the networks of our team. To put this in perspective, to generate the same number of subscribers relying fully on paid advertising would have cost us €2935.20 based on the cost per lead! So not only did we hit our target, we saved money in doing so also.
To summarize; it’s easy to get started with Affiliate campaigns and a great way to see not just the performance of a campaign as a whole, but the individual impact of each member of your community who shared the content with their own network. So if you have a new webinar or event coming up, an online event or promotional campaign, or want to find your next hire via your workforce, then why not give this campaign a try?
If you have any questions regarding these or other Ambassify campaigns please get in touch with us! We're happy to help in any way we can.