1Setting up a community-based talent auction
Unique organized a talent auction to raise money to donate to De Warmste Week toward social exclusion: they created a Form campaign for employees to sign up and auction one of their talents.
2Explaining the rules of the initiative
Unique set up a campaign to explain the initiative and the rules of the game. The talent auction served as a source of engagement & gamification while getting the workforce to work together toward a common goal.