A new look on recruitment through the lens of employee advocacy
As an aftermath of the Great Resignation, the already fierce war on talent has now turned hiring and recruitment into a business challenge. On the one hand, it’s harder and harder for employers to find appropriately experienced and talented candidates to fill their vacancies, while on the other, applicants are not simply looking for the highest paycheck anymore.
Job seekers nowadays want a company that recognizes the value they bring and whose values align with their own. They want to be able to see themselves in the company’s culture and feel like they have a bigger purpose, that they’re contributing to something good.
And this is true across all levels, from first-time workers to mid- and senior levels.
The new face of recruitment
Supplying your employees with an advocacy tool means giving them the power to speak up for you, in your stead, and share your news and your culture with their social networks, without the hustle of coming up with the content themselves, without the struggle of aligning with your messaging, and really using the right words.
On top of that, you’ll have the additional advantage of reaching all kinds of potential candidates to plump up your recruitment process. More seasoned employees will be more likely to reach senior and mid-level people in their network who already work somewhere else but who, for whatever reason, may just be the person you’re looking for. Work newbies will ensure you’ll be able to reach younger minds with high potential and hidden talent looking for a place to grow — that's how powerful referral programs can be for your recruitment process.
Companies with socially active employees are 58% more likely to attract top talent and 20% more likely to retain it.
And that’s why launching a formal employee advocacy program may well be the best thing you can do for your company right now.
The next best step for your company
All of that is as easy as empowering your employees with the right tool. Suitable and qualified candidates may not be populating your corporate page, but they can easily be in the pool of 884 LinkedIn connections your employees have on average. Plus, you know, even if they were on your corporate page, they wouldn’t trust your word as much as they trust their peers’.
With an advocacy platform, you can enhance your brand perception, let authentic voices tell your story, and thus cut hiring costs and get through to the right candidates by tapping into the network of your employees.
An employee advocacy platform is not a hiring tool, but it’s a more complete and well-rounded tool that’ll help you amplify the authentic voices of your company and enable recruitment.