Case Study: Wilh. Wilhelmsen Holding Social Media Strategy
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Introduction
Wilh. Wilhelmsen Holding is a global maritime industry group, with its headquarters based in Lysaker, Norway. Operating in more than 70 countries, the company serves a diverse range of clients in the shipping, logistics, and maritime industries. With a strong presence in major maritime hubs such as Singapore, Dubai, and Houston, Wilh. Wilhelmsen Holding caters to both commercial and industrial clients, providing innovative solutions and services.
Before: The Challenges of Social Media Marketing
On social media, Wilh. Wilhelmsen Holding exhibits several commendable practices. Firstly, the company emphasizes transparency by actively engaging with its audience. Through regular updates, it provides insights into its operations, industry trends, and environmental initiatives. This builds trust and credibility among its followers, showcasing a genuine commitment to industry excellence.
After: Wilh. Wilhelmsen Holding's Successful Social Media Strategy
Secondly, the company effectively utilizes visual content to captivate its audience. On platforms like Instagram and LinkedIn, Wilh. Wilhelmsen Holding shares striking images and videos that highlight its products, services, and collaborations. This focus on visually compelling content demonstrates a keen understanding of the importance of engaging and shareable material.
Conclusion
Furthermore, the company maintains a global presence on social media platforms, tailoring its content to cater to a diverse range of clients. It provides relevant information in multiple languages, ensuring that its messages reach and resonate with its target audience worldwide. This inclusive approach strengthens the company's international brand image and fosters a sense of belonging among its global clientele.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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