Case Study: Voya Financial Social Media Strategy

Eager to learn how Voya Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Voya Financial.

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Voya Financial is a leading financial services company that primarily operates in the United States. Headquartered in New York, Voya aims to provide retirement, investment, and insurance solutions to individuals, employers, and institutional clients. With a focus on empowering people to achieve financial wellness, Voya has embraced social media as a key component of its marketing strategy.

Before: The Challenges of Social Media Marketing

On social media, Voya Financial has effectively leveraged various platforms to engage with its target audience. The company utilizes platforms such as Facebook, Twitter, LinkedIn, and YouTube to connect with individuals, businesses, and financial professionals. Through these channels, Voya shares valuable financial insights, tips for retirement planning, and updates on investment opportunities. By regularly publishing informative content, Voya has established itself as a credible source of financial knowledge.

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After: Voya Financial's Successful Social Media Strategy

Additionally, Voya Financial actively encourages user participation and engagement on social media. The company regularly prompts its followers to share their financial goals, challenges, and success stories. This approach not only enables Voya to understand the needs and concerns of its target audience but also fosters a sense of community and support among its followers.


While Voya Financial has made positive strides in its social media marketing efforts, there are areas for improvement. One aspect to consider is diversifying the content formats used. While the company consistently shares informative articles and videos, incorporating more interactive elements like polls, quizzes, or live Q&A sessions could further enhance user engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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