Case Study: Unite Group (Unite Students) Social Media Strategy
Eager to learn how Unite Group (Unite Students) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Unite Group (Unite Students).
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Introduction
Unite Group, also known as Unite Students, is a leading provider of student accommodation in the United Kingdom. With its headquarters in Bristol, the company operates across various cities in the UK, including London, Birmingham, Bristol, and Manchester. Unite Students primarily caters to university students, providing them with comfortable and convenient living spaces.
Before: The Challenges of Social Media Marketing
On social media, Unite Students has effectively harnessed the power of various platforms to engage with its target audience. Firstly, the company actively utilizes Facebook, Twitter, Instagram, and LinkedIn to reach out to students and provide them with valuable information. They consistently update their social media pages with relevant content, such as housing availability, advice for students, and events happening near their accommodations. By doing so, they effectively keep their audience informed and engaged.
After: Unite Group (Unite Students)'s Successful Social Media Strategy
Unite Students has also employed a successful influencer marketing strategy. They collaborate with popular student influencers and YouTubers to showcase their accommodations, giving potential customers a firsthand experience of what it's like to live in their properties. This approach not only boosts brand awareness but also strengthens their credibility among the student community.
Conclusion
While Unite Students excels in many areas of social media marketing, there are a few improvement points worth considering. Firstly, the company could increase their presence on platforms like Snapchat and TikTok, which are particularly popular among the student demographic. By creating engaging and relevant content for these platforms, Unite Students can tap into a wider audience and further enhance their brand visibility.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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