Case Study: The People's Insurance Company (PICC) Social Media Strategy

Eager to learn how The People's Insurance Company (PICC) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The People's Insurance Company (PICC).

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Before: The Challenges of Social Media Marketing

The People's Insurance Company (PICC) is a renowned insurance company with a strong global presence. Established in 1949, it is one of the leading insurance providers in China and has expanded its operations to several countries worldwide. With its headquarters located in Beijing, PICC primarily caters to individuals, families, and businesses, offering a wide range of insurance products and services.

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After: The People's Insurance Company (PICC)'s Successful Social Media Strategy

Good things on social media:


PICC has leveraged the power of social media to effectively engage with its target audience and strengthen its brand presence. One of the notable aspects of their social media marketing strategy is their consistent and informative content. Through regular updates, PICC keeps its followers well-informed about a variety of insurance topics, including tips for choosing the right insurance, financial planning advice, and updates on new insurance products. This approach has not only helped to position PICC as a reliable source of information but also showcases their expertise in the insurance industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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