Case Study: The Foschini Group Social Media Strategy

Eager to learn how The Foschini Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for The Foschini Group.

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The Foschini Group (TFG) is a retail company based in South Africa that operates across various countries including South Africa, Botswana, Namibia, Lesotho, and Eswatini. With its headquarters in Cape Town, TFG caters to a diverse range of clients, offering clothing, accessories, and homeware through its multiple brands.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, TFG has been successful in leveraging these platforms to engage with its customers. Firstly, TFG actively maintains a presence on popular social media platforms such as Facebook, Instagram, Twitter, and YouTube. This allows them to reach a wide audience and connect with customers in a more personalized and interactive manner.

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After: The Foschini Group's Successful Social Media Strategy

In addition to maintaining an active social media presence, TFG excels at creating visually appealing and engaging content. They regularly share high-quality images and videos showcasing their products, fashion trends, and lifestyle inspiration. This not only promotes their brands but also provides value to their followers by offering fashion tips and style inspiration.


Furthermore, TFG effectively utilizes social media to run various marketing campaigns and promotions. They frequently collaborate with influencers and celebrities, aligning their brands with popular figures to increase brand awareness and drive sales. Moreover, they often host interactive contests and giveaways, encouraging user-generated content and fostering a sense of community among their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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