Case Study: Suntory Social Media Strategy
Eager to learn how Suntory is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Suntory.
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Introduction
Suntory, a multinational beverage company headquartered in Japan, operates in over 120 countries worldwide. With a diverse portfolio of products ranging from alcoholic and non-alcoholic beverages to food products, Suntory caters to a wide range of clients, including individuals, businesses, and large-scale events.
Before: The Challenges of Social Media Marketing
On social media, Suntory has successfully leveraged various platforms to engage with its target audience. The company effectively utilizes visually appealing content to capture attention and create brand awareness. By showcasing their products in creative ways, often in stunning natural landscapes or trendy social settings, Suntory effectively appeals to younger demographics seeking unique experiences and lifestyle choices.
After: Suntory's Successful Social Media Strategy
Furthermore, Suntory actively encourages user-generated content by hosting contests and hashtags campaigns, which serve as powerful tools for brand promotion. By involving customers in their marketing efforts, Suntory creates a sense of community and fosters a strong brand loyalty.
Conclusion
While Suntory's social media marketing strategy has many strengths, there are also areas where improvements can be made. One such area is the importance of consistent and timely engagement with followers. Although Suntory publishes visually striking content, there is room to enhance their responsiveness to comments, feedback, and inquiries. Building a reputation for actively listening to their customers' needs and promptly addressing their concerns can significantly strengthen their brand image.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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