Case Study: Sportsman's Warehouse Social Media Strategy

Eager to learn how Sportsman's Warehouse is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Sportsman's Warehouse.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Sportsman's Warehouse is a leading retailer in the United States catering to outdoor enthusiasts. With its headquarters in Midvale, Utah, the company has over 100 stores spread across the country, providing a wide range of products for hunting, fishing, camping, and other outdoor activities. Sportsman's Warehouse prides itself on understanding the needs of its clients, offering high-quality gear and equipment to enhance their outdoor experiences.

Before: The Challenges of Social Media Marketing

On social media platforms, Sportsman's Warehouse effectively utilizes various strategies to engage with its target audience and build a strong online presence. Firstly, the company consistently shares informative and visually appealing content related to outdoor activities. This includes tips and tricks for hunting, fishing, and camping, as well as product reviews and demonstrations. By providing valuable information, Sportsman's Warehouse establishes itself as a trusted source of expertise in the outdoor community.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Sportsman's Warehouse's Successful Social Media Strategy

Another commendable aspect of the company's social media marketing strategy is its emphasis on user-generated content. Sportsman's Warehouse encourages its customers to share their adventures and experiences by using specific hashtags and tagging the company in their posts. This not only creates a sense of community among outdoor enthusiasts but also provides valuable social proof for the brand. By featuring user-generated content, Sportsman's Warehouse showcases the diverse range of experiences that customers can have with its products.


While Sportsman's Warehouse has an overall effective social media marketing strategy, there are areas for improvement. Firstly, the company could benefit from increased engagement with its followers. Responding to comments, messages, and inquiries in a timely and personalized manner can help foster stronger relationships with customers. Additionally, the company could explore collaborating with influencers in the outdoor industry to reach a wider audience and tap into new markets.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video