Case Study: SNC-Lavalin Group Social Media Strategy

Eager to learn how SNC-Lavalin Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for SNC-Lavalin Group.

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SNC-Lavalin Group is a multinational engineering and construction company headquartered in Montreal, Canada. With operations across various countries, it addresses clients in sectors such as infrastructure, clean power, nuclear, and mining.

Before: The Challenges of Social Media Marketing

On social media, SNC-Lavalin Group has successfully showcased its expertise and projects. Through platforms like LinkedIn and Twitter, the company regularly shares engaging content, including photos, videos, and articles about their ongoing projects and industry insights. This approach allows them to effectively target professionals and potential clients who are interested in the engineering and construction sectors.

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After: SNC-Lavalin Group's Successful Social Media Strategy

Furthermore, SNC-Lavalin Group actively engages with its audience on social media. They promptly respond to comments, inquiries, and feedback, which helps in building trust and maintaining a positive image. By leveraging user-generated content, such as featuring testimonials and success stories, the company effectively highlights its capabilities and expertise.


However, there are areas where SNC-Lavalin Group can improve its social media marketing strategy. Firstly, the company could enhance its content diversity by exploring more innovative and interactive formats, such as live streaming or virtual tours of their projects. This would help to create a more immersive and engaging experience for their audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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