Case Study: Sierra Metals Social Media Strategy
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Introduction
Sierra Metals: A Global Mining Company Making Waves on Social Media
Before: The Challenges of Social Media Marketing
Sierra Metals is a leading mining company with operations in Peru, Mexico, and Canada. With its headquarters located in Toronto, Canada, the company primarily focuses on the production and exploration of base and precious metals to meet the increasing demand of industries worldwide. Sierra Metals caters to a diverse range of clients, including manufacturers, construction companies, and the automotive sector, providing them with essential raw materials to drive their businesses forward.


After: Sierra Metals's Successful Social Media Strategy
Harnessing the Power of Social Media
Conclusion
Sierra Metals has recognized the immense power of social media and has successfully integrated it into their marketing strategy. By leveraging platforms such as Facebook, Twitter, LinkedIn, and Instagram, the company has been able to establish a strong online presence and engage with their stakeholders on a whole new level.


Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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