Case Study: Shin-Etsu Chemical Social Media Strategy

Eager to learn how Shin-Etsu Chemical is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Shin-Etsu Chemical.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Shin-Etsu Chemical is a global company headquartered in Japan, with a strong presence in various countries including the United States, China, and Europe. As a leading chemical manufacturer, the company serves a wide range of clients across industries such as electronics, automotive, construction, and healthcare.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Shin-Etsu Chemical has successfully leveraged these platforms to enhance its brand visibility and engage with its target audience. One notable aspect of their strategy is the consistent sharing of informative and educational content. They have effectively utilized platforms like LinkedIn and Twitter to showcase their expertise and provide valuable insights to their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Shin-Etsu Chemical's Successful Social Media Strategy

Additionally, Shin-Etsu Chemical excels at highlighting their innovative products and solutions through visually appealing and engaging posts. By effectively utilizing visuals such as images, videos, and infographics, they effectively communicate the unique features and advantages of their offerings. This visual approach not only captures the attention of their audience but also establishes a strong brand identity in the minds of potential customers.


While Shin-Etsu Chemical's social media marketing strategy demonstrates several strengths, there are areas that could be improved for even greater success. Firstly, the company would benefit from diversifying its social media platforms to reach a wider audience. Expanding its presence to platforms such as Instagram or YouTube could allow for more creative and immersive storytelling, further enhancing brand engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video