Case Study: Schering-Plough Social Media Strategy

Eager to learn how Schering-Plough is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Schering-Plough.

Continue reading to find out!

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Schering-Plough is a global pharmaceutical company headquartered in the United States. With a strong presence in over 140 countries worldwide, Schering-Plough primarily focuses on developing and manufacturing innovative medicines and healthcare products. Their clients are diverse and range from healthcare professionals to patients, as well as distributors and retailers in the pharmaceutical industry.

Before: The Challenges of Social Media Marketing

On social media, Schering-Plough effectively utilizes various platforms to engage with its audience and share valuable content. One of the key strengths of their social media marketing strategy is their ability to provide educational information about diseases, symptoms, and treatment options. By doing so, they empower their audience with knowledge, ensuring they make informed decisions about their healthcare. Additionally, Schering-Plough actively runs campaigns promoting health awareness, encouraging healthy lifestyles, and supporting patient communities.

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After: Schering-Plough's Successful Social Media Strategy

Another commendable aspect of Schering-Plough's social media presence is their commitment to transparency. They consistently communicate their commitment to patient safety, regulatory compliance, and ethical business practices. This instills trust in their audience and reinforces their reputation as a reliable pharmaceutical company.


However, there are areas where Schering-Plough's social media strategy could be improved. Firstly, they could enhance their engagement with the online community by actively responding to comments and queries from their followers. This would not only foster a sense of personal connection but also provide an opportunity for them to address concerns and provide accurate information.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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