Case Study: Russel Metals Social Media Strategy

Eager to learn how Russel Metals is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Russel Metals.

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Russel Metals is a global metals distribution company with its headquarters in Mississauga, Ontario, Canada. It operates in various countries, including Canada, the United States, and Mexico, serving a wide range of clients in industries such as energy, manufacturing, construction, and infrastructure.

Before: The Challenges of Social Media Marketing

On social media, Russel Metals demonstrates a strong presence by actively engaging with its audience and sharing valuable content. The company leverages platforms like Facebook, Twitter, LinkedIn, and YouTube to connect with both existing and potential clients. By regularly posting updates about their products, industry news, and relevant insights, Russel Metals provides valuable information and establishes itself as a knowledgeable resource in the metal distribution sector.

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After: Russel Metals's Successful Social Media Strategy

In addition to informative content, Russel Metals uses social media to showcase its commitment to corporate social responsibility. The company promotes its involvement in community initiatives, charitable projects, and sustainability efforts, enhancing its reputation as a responsible and ethical organization. By highlighting these activities on social media, Russel Metals effectively engages its audience and strengthens its brand image.


While Russel Metals has made significant strides in its social media marketing strategy, there are areas for improvement. Firstly, the company could explore more visual content, such as infographics or videos, to make their posts more engaging and shareable. Visual elements can grab the attention of social media users, increasing the chances of content being shared and reaching a wider audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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