Case Study: Rock-Tenn Social Media Strategy

Eager to learn how Rock-Tenn is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Rock-Tenn.

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Introduction

Rock-Tenn is a multinational company with its headquarters based in Norcross, Georgia. It operates in several countries, including the United States, Canada, Mexico, Chile, and Argentina. Rock-Tenn primarily caters to clients in the packaging industry, providing them with innovative and sustainable packaging solutions.

Before: The Challenges of Social Media Marketing

When it comes to their social media marketing strategy, Rock-Tenn has been making commendable efforts to engage with their audience and promote their brand effectively. They regularly utilize various social media platforms such as Facebook, Twitter, LinkedIn, and YouTube to connect with their customers and share valuable content.

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After: Rock-Tenn's Successful Social Media Strategy

On social media, Rock-Tenn excels in showcasing their commitment to sustainability. They frequently share updates about their eco-friendly initiatives, recycling efforts, and the use of renewable resources in their packaging materials. By highlighting these aspects, they not only build a positive image for their brand but also appeal to environmentally conscious consumers.

Conclusion

Another commendable aspect of Rock-Tenn's social media marketing strategy is their focus on providing educational content. Through informative videos, blog posts, and infographics, they aim to educate their audience about the importance of sustainable packaging and the benefits it brings. This approach not only positions them as industry leaders but also helps in creating a loyal and engaged customer base.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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