📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: R1 RCM Social Media Strategy

Eager to learn how R1 RCM is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for R1 RCM.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

R1 RCM, a leading provider of revenue cycle management services, operates in multiple countries including the United States, India, and the Philippines. With its headquarters in Chicago, Illinois, the company serves a wide range of clients in the healthcare industry, including hospitals, physician practices, and healthcare systems.

Before: The Challenges of Social Media Marketing

On social media, R1 RCM has successfully implemented several strategies that contribute to its overall marketing efforts. Firstly, the company focuses on building brand awareness by sharing informative and engaging content related to revenue cycle management. This helps to establish R1 RCM as a thought leader in the industry and strengthens its reputation among potential clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: R1 RCM's Successful Social Media Strategy

Secondly, the company effectively utilizes social media platforms such as LinkedIn and Twitter to connect with healthcare professionals and decision-makers. By sharing relevant industry news, thought-provoking insights, and success stories, R1 RCM successfully engages its target audience and builds relationships within the healthcare community.

Conclusion

Moreover, R1 RCM leverages social media to showcase its expertise and offerings. The company frequently highlights its technological solutions, such as artificial intelligence and data analytics, which help healthcare providers optimize their revenue cycles. This strategic approach effectively communicates the value R1 RCM brings to its clients and demonstrates the company's commitment to innovation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video