Case Study: Quilter Social Media Strategy
Eager to learn how Quilter is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Quilter.
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Introduction
Quilter is a global financial planning and advice company, operating primarily in the UK, Singapore, and Hong Kong. With its headquarters in London, the company caters to a wide range of clients, including individuals, families, and businesses seeking expert financial guidance.
Before: The Challenges of Social Media Marketing
On social media, Quilter has successfully established a strong presence by adopting several effective strategies. One of the notable aspects of their social media marketing approach is their consistent and engaging content. They regularly share informative articles, industry insights, and personal finance tips, which resonate well with their audience. By providing valuable information, Quilter positions itself as a trusted source of financial expertise, establishing credibility and fostering customer loyalty.
After: Quilter's Successful Social Media Strategy
Another commendable aspect of Quilter's social media strategy is their active engagement with their followers. They actively respond to customer inquiries, concerns, and feedback, ensuring that they are readily available for support and assistance. This level of responsiveness not only enhances customer experience but also demonstrates a personalized and caring approach, further strengthening their brand image.
Conclusion
Despite their strengths, there are areas where Quilter could improve their social media marketing strategy. One aspect is the diversification of content formats. While their articles and posts provide valuable insights, incorporating videos, infographics, and interactive content could add variety and captivate a broader audience. Including visually appealing elements can make their social media feeds more vibrant and engaging, leading to increased reach and user interaction.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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