Case Study: OPKO Health Social Media Strategy

Eager to learn how OPKO Health is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for OPKO Health.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

OPKO Health is a multinational healthcare company headquartered in Miami, Florida. With a presence in various countries around the world, including the United States, Mexico, Chile, and Spain, OPKO Health addresses a wide range of clients in the healthcare sector.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, OPKO Health has implemented several effective strategies to engage its audience and promote its brand. Firstly, the company understands the power of visual content and regularly shares high-quality images and videos related to its products and services. This not only enhances their online presence but also helps to educate and inform their followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: OPKO Health's Successful Social Media Strategy

Secondly, OPKO Health actively fosters engagement through social media platforms by encouraging discussions and responding to user comments and inquiries. By actively participating in conversations with their audience, they build trust and credibility, creating a sense of community around their brand.

Conclusion

Furthermore, OPKO Health utilizes social media platforms to share informative content such as blog articles, healthcare tips, and industry news. This positions the company as a reliable source of information, demonstrating their expertise and commitment to improving the health and well-being of their clients.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video