Case Study: Novozymes Social Media Strategy

Eager to learn how Novozymes is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Novozymes.

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Novozymes is a global biotechnology company headquartered in Denmark. With a presence in over 40 countries, Novozymes primarily serves clients in industries such as agriculture, food and beverage, household care, and bioenergy.

Before: The Challenges of Social Media Marketing

On social media, Novozymes has successfully utilized various platforms to engage with its target audience and promote its products and services. One commendable aspect of their social media marketing strategy is their consistent and valuable content creation. They regularly share informative posts, articles, and videos that showcase their expertise in biotechnology and provide insights into the industries they serve. This not only helps to establish Novozymes as a thought leader but also keeps their followers informed and engaged.

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After: Novozymes's Successful Social Media Strategy

Additionally, Novozymes actively participates in conversations and discussions relating to biotechnology and sustainability on platforms like Twitter and LinkedIn. By joining relevant industry groups and connecting with influencers, they are able to expand their reach and connect with potential clients and partners. This approach allows Novozymes to showcase their solutions and create brand awareness within their target market.


Despite their successful efforts, there are a few areas where Novozymes can improve their social media marketing strategy. Firstly, they could enhance their engagement with their followers by responding more promptly to comments, messages, and inquiries. This would help to build stronger relationships with their audience and demonstrate their commitment to customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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