Case Study: NHPC Limited Social Media Strategy

Eager to learn how NHPC Limited is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NHPC Limited.

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NHPC Limited is a leading hydroelectric power generation company in India, with its headquarters located in Faridabad, Haryana. Founded in 1975, NHPC operates in multiple states across the country, including Himachal Pradesh, Uttarakhand, Jammu and Kashmir, and Arunachal Pradesh. The company primarily serves various clients, including state electricity boards, central power utilities, and private corporations.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, NHPC has successfully utilized various platforms to engage with its audience and promote its commitment towards sustainable energy. One of the notable aspects of NHPC's social media strategy is the regular sharing of informative and educational content related to hydroelectric power. This helps in raising awareness among the public about the significance of renewable energy sources and NHPC's contribution to India's energy sector.

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After: NHPC Limited's Successful Social Media Strategy

NHPC's social media presence is strengthened by its active engagement with followers. The company promptly responds to queries, comments, and feedback from users, fostering a sense of trust and reliability. NHPC also leverages the power of visual storytelling by sharing captivating images and videos that showcase its different hydroelectric projects and initiatives. This approach not only captures attention but also provides a glimpse into the company's operations, reinforcing its expertise in the industry.


While NHPC has made significant strides in its social media marketing strategy, there are areas that could be further improved. Firstly, the company could explore expanding its presence on other social media platforms, such as Instagram and LinkedIn, to reach a broader audience and connect with professionals in the energy sector. Additionally, NHPC could consider utilizing influencers or partnerships with relevant organizations to amplify its message and increase brand visibility.

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How KBC increases social media engagement

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