Case Study: Myriad Genetics Social Media Strategy

Eager to learn how Myriad Genetics is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Myriad Genetics.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Myriad Genetics is a leading molecular diagnostic company that specializes in the development and marketing of personalized medicine products. Headquartered in Salt Lake City, Utah, Myriad Genetics operates in multiple countries across the globe, including the United States, Europe, and Asia. The company primarily caters to healthcare professionals, providing them with innovative genetic testing solutions to aid in patient management and treatment decisions.

Before: The Challenges of Social Media Marketing

On social media, Myriad Genetics has effectively leveraged its online presence to engage with its target audience and establish itself as a thought leader in the field of personalized medicine. The company frequently shares informative and educational content related to genetic testing, cancer risk assessment, and hereditary diseases. By providing valuable insights and research findings, Myriad Genetics has effectively positioned itself as a trusted resource for both healthcare professionals and patients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Myriad Genetics's Successful Social Media Strategy

Furthermore, Myriad Genetics has embraced visual storytelling on platforms like Instagram and YouTube, showcasing real-life patient stories and success stories related to their products and services. This humanizes their brand and creates a sense of empathy and connection with their audience. Additionally, the company actively collaborates with influencers, researchers, and advocacy groups to amplify their message and reach a wider audience.


While Myriad Genetics has made commendable efforts in social media marketing, there are areas where improvement can be made. Firstly, the company could benefit from diversifying its content formats by incorporating more interactive elements such as quizzes, polls, and live videos. This would not only boost engagement but also provide opportunities for real-time interaction with their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video