Case Study: Madras Rubber Factory Social Media Strategy

Eager to learn how Madras Rubber Factory is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Madras Rubber Factory.

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Madras Rubber Factory (MRF) is a leading tire manufacturing company headquartered in Chennai, India. With a strong presence across multiple countries, including India, USA, and South Africa, MRF addresses a diverse range of clients, from individual customers to commercial and industrial sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, MRF has implemented several effective strategies to engage and connect with its target audience. Firstly, the company maintains a consistent and active presence on various social media platforms, including Facebook, Twitter, and Instagram. This enables them to reach out to a wider audience and build brand awareness.

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After: Madras Rubber Factory's Successful Social Media Strategy

One of the commendable aspects of MRF's social media strategy is its focus on creating engaging and informative content. The company regularly shares updates on tire technologies, safety tips, and industry news, providing valuable information to its followers. By offering relevant and interesting content, MRF not only establishes itself as an authority within the industry but also ensures a higher level of engagement from its audience.


In addition to content creation, MRF effectively utilizes social media to interact with its customers and address their queries and concerns. The company actively responds to customer comments and messages, showing a commitment to building strong customer relationships and providing excellent customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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