Case Study: Lundin Mining Social Media Strategy

Eager to learn how Lundin Mining is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lundin Mining.

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Lundin Mining, a multinational mining company, operates in several countries including Canada, Chile, Sweden, and Brazil. With their headquarters located in Toronto, Canada, they primarily serve clients in the mining industry. As part of their marketing efforts, Lundin Mining also utilizes social media platforms to engage with their audience and promote their brand.

Before: The Challenges of Social Media Marketing

In terms of their social media presence, Lundin Mining has been successful in several areas. Firstly, they consistently share updates and news about their mining projects, showcasing their expertise and industry knowledge. This helps to establish their authority within the mining sector and build trust with their audience. Additionally, they actively engage with their followers by responding to comments and inquiries, demonstrating their commitment to customer service.

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After: Lundin Mining's Successful Social Media Strategy

Another strength of Lundin Mining's social media strategy is their use of visual content. They regularly post high-quality photos and videos showcasing their mining operations and the people behind their success. This not only provides valuable insight into their work but also helps humanize their brand and connect with their audience on a more personal level.


While Lundin Mining has achieved success with their social media marketing strategy, there are areas where improvement can be made. Firstly, they could benefit from diversifying their content. Although they frequently share updates about their projects, they could also incorporate educational or informative posts about the mining industry. This would not only provide value to their audience but also position Lundin Mining as a thought leader in the field.

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How KBC increases social media engagement

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