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Case Study: Lukoil Social Media Strategy

Eager to learn how Lukoil is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Lukoil.

Continue reading to find out!



Lukoil is a multinational energy corporation with its headquarters in Moscow, Russia. The company operates in over 30 countries, with a strong presence in Russia, Central and Eastern Europe, and the Middle East. Lukoil primarily caters to clients in the oil and gas industry, providing a wide range of products and services.

Before: The Challenges of Social Media Marketing

On social media, Lukoil has implemented a commendable marketing strategy that effectively engages its audience. One of the notable elements of their social media presence is their focus on sharing informative and engaging content. Through platforms like Facebook, Twitter, and LinkedIn, Lukoil regularly updates its followers with industry news, technological advancements, and company initiatives, showcasing its expertise and positioning itself as a thought leader in the energy sector.


After: Lukoil's Successful Social Media Strategy

Furthermore, Lukoil actively responds to customer queries and comments on social media, fostering a sense of transparency and trust. By promptly addressing customer concerns and providing helpful information, the company demonstrates its commitment to customer satisfaction and strengthens its brand reputation.


Despite these positive aspects, there are areas where Lukoil's social media marketing strategy could be improved. Firstly, the company could focus on diversifying its social media channels. While they have a strong presence on platforms like Facebook and Twitter, they could explore other platforms such as Instagram and YouTube to reach a wider audience and leverage visual content.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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