Case Study: LegalZoom Social Media Strategy
Eager to learn how LegalZoom is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for LegalZoom.
Continue reading to find out!
Introduction
LegalZoom is a leading online platform that provides legal solutions and services to individuals and small businesses. With its headquarters in Glendale, California, LegalZoom operates in various countries, including the United States and the United Kingdom, catering to a wide range of clients.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, LegalZoom effectively utilizes multiple platforms to engage and connect with its audience. Through regular posts and updates on Facebook, Twitter, and Instagram, the company provides valuable legal tips, insights, and information. This not only helps to establish LegalZoom as a trusted authority in the legal field but also allows them to educate and assist their clients.
After: LegalZoom's Successful Social Media Strategy
In addition to informative content, LegalZoom actively encourages user-generated content by sharing success stories and testimonials from satisfied customers. By highlighting real-life experiences, the company creates a sense of trust and reliability among its social media followers. Moreover, LegalZoom consistently responds to customer inquiries, comments, and concerns, demonstrating their commitment to providing excellent customer service.
Conclusion
While LegalZoom's social media marketing efforts are commendable, there are certain areas where they could improve. Firstly, the company could enhance their engagement by actively participating in conversations and discussions related to legal matters on various social media platforms. This would not only increase their visibility but also enable them to address concerns directly and provide real-time assistance.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
