Case Study: JCDecaux Social Media Strategy
Eager to learn how JCDecaux is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for JCDecaux.
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Introduction
JCDecaux is a global leader in outdoor advertising, with its headquarters based in Neuilly-sur-Seine, France. Operating in over 80 countries worldwide, the company caters to a diverse range of clients, including both local businesses and multinational corporations.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, JCDecaux has successfully leveraged various platforms to engage with its target audience. One of the standout aspects of their strategy is the creation of visually appealing and shareable content. By showcasing their innovative and creative outdoor advertising solutions, they effectively capture the attention of their followers.
After: JCDecaux's Successful Social Media Strategy
Furthermore, JCDecaux actively collaborates with brands to create interactive and memorable experiences on social media. Through partnerships and sponsored events, they generate buzz and excitement around their clients' campaigns. This strategy not only strengthens the brand's online presence but also fosters positive associations with their clients.
Conclusion
However, there are aspects of JCDecaux's social media marketing that could be improved. Firstly, the company could focus on creating a more consistent posting schedule. Regular and timely updates can help maintain their followers' interest and ensure their content reaches a wider audience. Additionally, it would be beneficial to enhance their engagement with followers by responding promptly to comments, messages, and inquiries, fostering a sense of connection and facilitating customer interaction.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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