Case Study: iQIYI Social Media Strategy
Eager to learn how iQIYI is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for iQIYI.
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Introduction
iQIYI is a leading online entertainment platform that primarily focuses on providing streaming services for a wide range of content, including movies, TV dramas, variety shows, and more. Headquartered in Beijing, China, iQIYI serves as the go-to platform for millions of users across the globe, with a particularly strong presence in China, Taiwan, and Southeast Asia. The platform caters to a diverse audience, which includes individuals of various age groups, making it an ideal option for advertisers looking to reach a broad customer base.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, iQIYI has successfully implemented several strategies that have yielded positive results. Firstly, the company actively engages with its audience by regularly posting relevant and engaging content on various social media platforms, such as Facebook, Instagram, and Twitter. This ensures that users stay connected and informed about the latest shows, movies, and exclusive content available on the platform.
After: iQIYI's Successful Social Media Strategy
Secondly, iQIYI encourages user participation and interaction through various social media campaigns and contests. By encouraging users to share their thoughts, reviews, and favorite moments from their favorite shows or movies, iQIYI creates a sense of community and fosters a loyal following. This helps generate buzz and increases brand awareness among both existing and potential users.
Conclusion
Moreover, iQIYI leverages influencers and celebrities to amplify its social media presence. By partnering with popular personalities who have a significant following, iQIYI is able to reach a wider audience and benefit from the influence and credibility of these individuals. This strategy has proven to be effective in enhancing brand visibility and attracting new users to the platform.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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