Case Study: Indian Railway Catering & Tourism Social Media Strategy
Eager to learn how Indian Railway Catering & Tourism is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Indian Railway Catering & Tourism.
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Introduction
Indian Railway Catering & Tourism Corporation (IRCTC) is a subsidiary of the Indian Railways, specializing in railway catering, tourism, and online ticketing services. With its headquarters in New Delhi, India, IRCTC mainly caters to the needs of Indian rail travelers and tourists.
Before: The Challenges of Social Media Marketing
IRCTC has a commendable social media marketing strategy, which has helped it engage and connect with its target audience effectively. One of the key strengths of its social media approach is its emphasis on the use of multiple platforms. IRCTC maintains an active presence on popular social media channels such as Facebook, Twitter, Instagram, and YouTube. By doing so, it ensures that it can reach out to a wider range of users and engage with them through various mediums.
After: Indian Railway Catering & Tourism's Successful Social Media Strategy
The company leverages its social media presence to provide valuable information to its followers. It regularly updates its platforms with the latest news, updates, and offers related to railway services and tourism packages. This approach not only keeps customers informed but also encourages them to stay connected with the brand.
Conclusion
IRCTC also understands the importance of customer engagement and interaction on social media. It actively responds to customer queries, complaints, and feedback. By promptly addressing customer concerns, IRCTC showcases its commitment to customer satisfaction and enhances its reputation as a reliable service provider.
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