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Case Study: Hyster-Yale Materials Handling Social Media Strategy

Eager to learn how Hyster-Yale Materials Handling is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Hyster-Yale Materials Handling.

Continue reading to find out!

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Introduction

Hyster-Yale Materials Handling is a leading global provider of material handling equipment and services. With its headquarters in Cleveland, Ohio, the company operates in more than 130 countries worldwide. It primarily serves clients in the manufacturing, logistics, and retail industries.

Before: The Challenges of Social Media Marketing

On social media, Hyster-Yale Materials Handling has successfully embraced various strategies to engage with its audience and showcase its offerings. Firstly, the company creates compelling content that educates and informs its followers about industry trends, product features, and best practices. Through informative blog posts, videos, and infographics, Hyster-Yale establishes itself as a trusted source of knowledge in the material handling sector.

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After: Hyster-Yale Materials Handling's Successful Social Media Strategy

Moreover, the company actively interacts with its followers by responding to comments, inquiries, and feedback in a timely manner. This two-way communication not only builds customer loyalty but also demonstrates the company's commitment to providing excellent customer service.

Conclusion

Hyster-Yale also leverages social media platforms to promote its participation in industry events and trade shows. By sharing live updates, photos, and videos from these events, the company showcases its expertise and connects with customers in a more personal and engaging way.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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